In line with its global expansion strategy, Swiss athletic footwear brand On made its debut in Miami with the opening of its first store in the US city..
The store is located on the prominent Lincoln Road shopping street and is part of a holistic On experience combining the brand’s unique retail approach with its digital service. On’s commitment to sustainability is reflected in the store’s interior design, created in collaboration with the London-based studio Brinkworth, which is also responsible for On’s flagship store in New York’s Soho neighborhood. The store is outfitted with recycled and repurposed materials, including cork, rubber, and wood, which align with the brand’s recently launched Circularity Initiative..
The store offers the full range of On’s performance footwear, apparel, and accessories, including its signature CloudTec cushioning system designed to provide exceptional comfort and support for runners of all levels. Customers can also experience the On Lab, an immersive space where they can test out different On products and receive expert advice from the store’s knowledgeable staff..
With the opening of its Miami store, On continues to expand its retail presence in key cities across the United States, complementing its existing locations in New York, Los Angeles, and Chicago. The brand’s products are also available through its online store and select retail partners..
