Fashion and activewear brand Fabletics, known for its subscription-based model, is making a strategic move to expand its presence in the European market through wholesale channels. To spearhead this growth initiative, the brand has appointed Stephanie Frohlke, a seasoned executive with extensive experience in the fashion industry, as its new Vice President of Wholesale in Europe..
Fabletics, co-founded by actress Kate Hudson, has established a strong foothold in North America with a loyal customer base. The company’s mission to empower women through accessible and stylish activewear has resonated with consumers, leading to significant growth over the years. Now, the brand seeks to replicate this success in Europe, a region with a growing demand for high-quality activewear..
Stephanie Frohlke brings a wealth of knowledge and experience to her new role at Fabletics. Prior to joining the company, she held various leadership positions at renowned brands such as Hunter Boots and s.Oliver. Her expertise in driving wholesale growth, developing strategic partnerships, and understanding consumer preferences will be invaluable as Fabletics navigates the competitive European market..
Fabletics’ entry into the European wholesale landscape is a significant step in its global expansion strategy. The brand recognizes the immense potential of the region and is committed to making its products accessible to a wider audience. By partnering with select retailers and distributors, Fabletics aims to introduce its unique brand of activewear to new customers across Europe and further solidify its position as a global leader in the industry..
The company’s decision to focus on wholesale distribution aligns with its goal of reaching a broader customer base and diversifying its revenue streams. While Fabletics has found success through its subscription model, expanding into wholesale channels allows the brand to tap into new markets and reach consumers who prefer traditional retail shopping experiences..
Fabletics’ expansion into Europe and the appointment of Stephanie Frohlke as its Wholesale Lead are exciting developments that signal the brand’s commitment to international growth and its aspiration to become a truly global activewear powerhouse. With its innovative approach to fashion and its dedication to empowering women through movement, Fabletics is poised to make a significant impact on the European activewear market and beyond..
