Activewear company Fabletics is setting its sights on European expansion through wholesale, and Hunter Boots’ former CEO Alexis Frohlke is taking charge of the initiative..
The news comes as Fabletics, co-founded by actress Kate Hudson, continues to expand its global presence. The brand has built a loyal following in North America and is now looking to replicate that success across the pond..
With Frohlke at the helm, Fabletics is confident in its ability to make its mark in the competitive European market. Frohlke brings with her over two decades of experience in the fashion and retail industries, including leadership roles at brands like Tommy Hilfiger, J.Crew, and Hunter Boots..
The company has identified Europe as a key growth market, citing the region’s large and affluent population, rising disposable incomes, and growing demand for activewear. Fabletics believes that its unique combination of stylish, high-quality activewear and its innovative subscription model will resonate with European consumers..
Fabletics’ wholesale expansion in Europe will focus on establishing partnerships with leading retailers and department stores. The company plans to offer its full range of activewear products, including its popular leggings, sports bras, and outerwear..
In addition to its wholesale strategy, Fabletics is also considering opening retail stores in Europe. However, the company has not yet announced any具体的な plans for retail expansion..
The company’s move into Europe is a significant step in its global growth strategy. Fabletics is confident that Frohlke’s leadership and the brand’s strong value proposition will position it for success in the European market..
