**Zurich, Switzerland, September 13, 2023**
Chrome Hearts, the iconic Los Angeles-based luxury fashion house, is delighted to announce an exclusive partnership with Shangri-La Hotel, Zurich, to present a captivating capsule collection and an immersive pop-up experience from September 13th to October 15th, 2023.
The collaboration marks the first time Chrome Hearts has partnered with a hotel brand to create a unique and unforgettable experience for guests and fashion enthusiasts alike.
The exclusive capsule collection, designed by Chrome Hearts Creative Director Laurie Lynn Stark, features a curated selection of ready-to-wear pieces, accessories, and jewelry that embody the brand’s signature aesthetic. The collection draws inspiration from the hotel’s opulent surroundings and the vibrant energy of Zurich, resulting in a range of covetable items that seamlessly blend streetwear with luxury.
The pop-up, located within the hotel’s lobby, will showcase the exclusive capsule collection and offer guests an immersive brand experience. Visitors will be transported into the world of Chrome Hearts, surrounded by the brand’s iconic motifs, including the signature cross, fleur-de-lis, and dagger. The pop-up will also feature a dedicated customization station, where guests can personalize their purchases with exclusive engravings and studs.
In addition to the capsule collection and pop-up, Chrome Hearts and Shangri-La Hotel, Zurich, will host a series of exclusive events throughout the partnership. These events will include intimate dinners, private shopping appointments, and meet-and-greets with Chrome Hearts designers.
Commenting on the partnership, Laurie Lynn Stark, Creative Director of Chrome Hearts, said: .
