The European online fashion market is expected to grow by 50% by 2025, from €119 billion in 2021 to €175 billion in 2025. As a result, the e-tail channel’s share of fashion sales is expected to rise from 25% to 33%, according to a study conducted by Cross-border Commerce Europe (CCE), which has drawn up a ranking of the leading cross-border fashion e-tail sites operating in the EU. 

According to CCE’s estimates, the share of fashion within online consumer spending is expected to increase by 2025, confirming the role of apparel as a strong driver of online spending and of cross-border sales in particular. While fashion is currently said to account for 18% of total online sales in Europe, its share could grow to 27% in the coming years. “Online shopping has grown strongly during the pandemic, and this consumer behaviour will continue to be a predominant feature in the long term, so that online sales will remain significantly above pre-pandemic levels,” stated CCE’s report.

As for e-tailers, CCE data shows that German site ZalandoAmazonInditexH&MSheinAsosAdidasBoohooPandoraVintedFarfetchLa Redoute