Pentland Brands names Wright new director of creative
UK fashion/lifestyle group PentlandSpeedoEllesseCanterbury
Wright, who joined the company this month, will lead “ambitious plans [to build] a world-class culture of creativity that values innovation, bold ideas and brilliant execution”.
Further, she will be tasked with “driving how the brands communicate and engage with their consumers, including embracing digital-first storytelling that can be used throughout the marketing funnel”.
Wright built her career at the BBH London agency where she spent 17 years “creating outstanding work” for fashion brands such as Levi’s and Matalan
Penny Herriman, chief marketing officer at Pentland Brands, said: “Paisley is passionate about product and brand storytelling and understands retail and how to elevate the omnichannel consumer experience. She’s a terrific addition to our leadership team and I’m confident that she’ll inspire and lead the creation of highly engaging work that gets our brands talked about for all the right reasons.”
