New Era drops new collaborations with Claudie Pierlot, French Rugby Federation

Translated by

Nicola Mira

US hat brand New EraClaudie Pierlot

Stills for the Claudie Pierlot x New Era collection, lensed by photographer duo Andoni+Arantxa – Claudie Pierlot

The alliance with New Era will enable Claudie Pierlot, the elegant Parisian label owned by the SMCP

A visual of the New Era line designed for the French Rugby Federation – DR

Heading for the rugby pitch, New Era has designed for FFR a capsule collection consisting of three hats and two beanies, all in the colours of the French national team. Other models will follow in the course of the year. The French cockerel, and the national colours of red, white and blue, are emblazoned on the collection’s models, priced between €22 and €33.

New Era was founded in Buffalo, New York, in 1920. It manages a portfolio of over 500 licenses in the sport, music and leisure sectors, in addition to its own collections, which have expanded to include ready-to-wear and accessories.