**London — **Ben Sherman, the British heritage menswear brand, has appointed Brand Solutions International (BSI) as its new global licensing agent, effective immediately.
The deal will see BSI oversee Ben Sherman’s licensing business worldwide, excluding the UK and Ireland, where the brand will continue to manage its own licensing program.
“We are delighted to announce our partnership with BSI, a highly respected licensing agency with a proven track record of success in the global market,” said Steve Wright, global brand director at Ben Sherman. “BSI’s expertise and extensive network will be invaluable as we continue to expand the Ben Sherman brand internationally, particularly in key growth markets such as Asia and the Middle East.”
BSI will work closely with Ben Sherman to develop and execute a comprehensive licensing strategy that leverages the brand’s rich heritage and iconic style. This will include identifying and partnering with best-in-class licensees across a range of product categories, including apparel, accessories, footwear, and homeware.
“Ben Sherman is a truly iconic British brand with a global reputation for quality and style,” said Tony Rippon, CEO at BSI. “We are very excited to be working with Steve and his team to develop and implement a licensing program that will enable Ben Sherman to reach new consumers around the world and further strengthen its position as a leading international menswear brand.”
BSI has a proven track record of success in the global licensing market, representing a portfolio of leading brands including Gant, Lacoste, Hugo Boss, and Lyle & Scott.
The appointment of BSI as Ben Sherman’s new global licensing agent is a significant step in the brand’s international growth strategy. Ben Sherman has been steadily expanding its global presence in recent years, opening new stores in key markets and developing a strong e-commerce platform. The partnership with BSI will help Ben Sherman to further accelerate its international growth and become a truly global brand..
