The Allbirds partnership boosts Nordstrom’s ‘Sustainable Style’ category, launched to make it easy for customers to find and shop products that are made with sustainably sourced materials and ingredients, or are responsibly manufactured or packaged and give back. 

Nordstrom said it hopes to ensure 15 percent of its product assortment qualifies for Sustainable Style, by 2025.

“Partnering with a sustainability leader like Allbirds allows Nordstrom to better act on our brand promise to deliver the most relevant selection from brands that matter most to our customers,” said Tacey Powers, executive vice president and general merchandising manager, shoes at Nordstrom, Inc.

“We look forward to growing our partnership with a unique and values-driven brand and expanding our Sustainable Style assortment.” 

The distribution deal with Nordstrom is one of Allbirds’ few key retail partners, in addition to Public Lands, a banner of Dick’s Sporting Goods, in the U.S., and Zalando in Europe, and comes four years after Nordstrom launched its [email protected]

“We’re excited to scale our partnership with Nordstrom following the success of our two previous collaborations,” said Travis Boyce, Allbirds vice president, business development.

“As a trusted retailer where shoppers know they are buying high-quality products, we’re thrilled to be a part of that mission with our high-quality, sustainably made footwear now available at Nordstrom stores. This natural next step will bring more sustainable choices to a new group of customers, allowing us to further educate consumers on carbon emissions and impact through our carbon labels.” 

Allbirds has been on a retail rollout of late. Most recently, the brand opened two new stores in Nashville and Chicago, respectively, in mid-May, taking its store count to 39.

In its most recent trading update, the San Francisco-based company announced total revenues of $62.8 million in the first quarter ending March 31, compared to $49.6 million in the prior-year quarter.