**Columbia Sportswear Company, a global leader in active and outdoor lifestyle apparel, footwear, accessories, and equipment, has announced the appointment of Ian Schwartz as President of Sorel, effective April 11, 2023.**.
With over 25 years of experience in the fashion and footwear industries, Schwartz brings a wealth of knowledge and expertise to Sorel. Prior to joining Columbia Sportswear, he held various leadership positions at renowned brands such as Marc Fisher Footwear, Tommy Hilfiger, and Nine West Group. Schwartz’s proven ability to drive growth, innovate, and build strong teams makes him an ideal candidate to lead Sorel into its next chapter of success..
**In his new role, Schwartz will oversee all aspects of Sorel’s business, including product development, marketing, sales, and operations.** He will be responsible for continuing the brand’s momentum and further expanding its global presence. Schwartz’s appointment reflects Columbia Sportswear’s commitment to investing in its brands and empowering them with strong leadership..
**Commenting on the appointment, Joe Boyle, President and CEO of Columbia Sportswear Company, highlighted Schwartz’s exceptional leadership and deep understanding of the footwear industry.** He expressed confidence that Schwartz would bring a fresh perspective and drive Sorrel’s continued growth..
Schwartz expressed his excitement about joining Columbia Sportswear and Sorel. He acknowledged the brand’s heritage and loyal customer base, stating that he was eager to build on this foundation and introduce Sorel to new audiences. Schwartz emphasized his commitment to innovation, collaboration, and delivering exceptional products and experiences to consumers..
With Schwartz at the helm, Sorel is poised to further strengthen its position as a leading footwear brand known for its quality, performance, and distinctive style. The appointment marks an exciting new chapter for Sorel, and the industry eagerly anticipates the brand’s continued success under Schwartz’s leadership..
