The Berlin trade shows Premium and Seek, renowned for showcasing contemporary fashion and lifestyle brands, have announced their decision to discontinue operations. This closure marks a significant shift in the fashion industry landscape, as both events have held a prominent position in the global fashion calendar for years..
Premium, established in 1999, and Seek, launched in 2009, have served as platforms for emerging and established designers to present their collections, fostering connections and fostering collaborations within the fashion community. The decision to cease operations comes after careful consideration, reflecting the evolving landscape of the fashion industry and the challenges faced by physical trade shows..
In a statement, Anita Tillmann, Managing Partner of Premium Group, expressed gratitude for the support and dedication of their partners, exhibitors, and visitors over the years. She acknowledged the impact of the global pandemic, the rise of digitalization, and the changing consumer behavior, which have all contributed to this difficult decision..
Premium and Seek have played a pivotal role in shaping the fashion industry, offering a space for brands to showcase their creativity, discover new trends, and network with potential buyers. The events have also been instrumental in nurturing talent and fostering a sense of community among designers..
The closure of Premium and Seek will undoubtedly leave a void in the fashion industry, particularly for those who have relied on these events as a platform for growth and connection. However, it also presents an opportunity for innovation and the exploration of new formats that can adapt to the evolving needs of the industry..
While the news of Premium and Seek’s cessation is bittersweet, it is essential to recognize the tremendous contribution these events have made to the fashion industry over the years. They have been instrumental in shaping trends, supporting talent, and facilitating collaborations, leaving an indelible mark on the global fashion landscape..
As the industry navigates this transition, there is anticipation for the emergence of new platforms and formats that will continue to support the growth of the fashion industry, embracing the challenges and opportunities presented by the evolving landscape..
