**London, United Kingdom** – True Capital, a private equity firm focused on the consumer, media, and digital sectors, has acquired the owner of apparel brands Bench, Nicce, and L&T. The acquisition was made through True Capital’s latest fund, True Capital V, which closed in 2022 with €1.3 billion in commitments..
**Bench, Nicce, and L&T** are all well-established brands with a strong presence in their respective markets. Bench is a leading streetwear brand in the Philippines, while Nicce is a popular sportswear brand with a global following. L&T is a premium denim brand that is sold in over 50 countries worldwide..
The acquisition of these brands is a significant step for True Capital, as it strengthens the firm’s portfolio of consumer brands. True Capital has a track record of investing in and growing consumer businesses, and the firm believes that Bench, Nicce, and L&T have the potential to become even more successful under its ownership..
**True Capital plans to invest in the growth of these brands through a variety of initiatives, including:**.
– Expanding the brands’ international presence.
– Developing new product categories.
– Strengthening the brands’ online presence.
– Improving the brands’ customer service.
True Capital is confident that these initiatives will help Bench, Nicce, and L&T achieve their full potential. The firm is also committed to working with the brands’ management teams to ensure a smooth transition and continued success..
**About True Capital**.
True Capital is a private equity firm focused on the consumer, media, and digital sectors. The firm has a track record of investing in and growing consumer businesses, and has invested in over 50 companies to date. True Capital is headquartered in London, with offices in New York and Los Angeles..
**About Bench**.
Bench is a leading streetwear brand in the Philippines. The brand was founded in 1987 and has since become one of the most popular fashion brands in the country. Bench has over 200 stores in the Philippines, as well as stores in other countries in Southeast Asia..
**About Nicce**.
Nicce is a popular sportswear brand with a global following. The brand was founded in London in 1999 and has since become one of the most popular sportswear brands in the world. Nicce has over 500 stores in over 50 countries..
**About L&T**.
L&T is a premium denim brand that is sold in over 50 countries worldwide. The brand was founded in Los Angeles in 1995 and has since become one of the most popular denim brands in the world. L&T has over 100 stores in over 50 countries..
