Global sportswear giant PUMA has joined forces with Ethiopian-born designer Liya Kebede’s African fashion brand, Lemlem, to launch a vibrant and culturally resonant collection that celebrates African heritage and craftsmanship..
The exclusive collaboration, dubbed ‘PUMA x LEMLEM,’ features a range of apparel, footwear, and accessories that seamlessly blend PUMA’s sporty aesthetic with Lemlem’s signature handwoven textiles and vibrant color palette. The collection draws inspiration from the rich cultural traditions and natural landscapes of Africa, offering a unique fusion of fashion and cultural storytelling..
At the heart of the collection lies Lemlem’s commitment to empowering African artisans and preserving traditional weaving techniques. Each piece is meticulously crafted by skilled artisans in Ethiopia, showcasing the intricate craftsmanship and vibrant colors that have become synonymous with Lemlem’s designs. The collection features a variety of handwoven fabrics, including soft cottons, airy linens, and lustrous silks, adorned with intricate patterns and bold motifs that pay homage to African heritage..
The apparel line includes a range of stylish pieces for both men and women, featuring relaxed silhouettes, playful patterns, and vibrant color combinations. From flowy dresses and skirts to comfortable hoodies and tracksuits, the collection offers a versatile wardrobe that effortlessly combines comfort and style. The footwear range boasts a selection of sneakers and sandals, featuring bold designs and eye-catching details that reflect the vibrant spirit of Africa. The accessories line complements the collection with a range of hats, bags, and jewelry, adding a touch of sophistication and cultural flair to any outfit..
The ‘PUMA x LEMLEM’ collaboration is a celebration of African creativity and a testament to the power of collaboration between global brands and local artisans. The collection not only offers a stylish and unique range of fashion items but also supports the preservation of traditional African craftsmanship and empowers local communities..
Speaking about the collaboration, PUMA’s Global Creative Director, Heiko Desens, said, ‘We are thrilled to partner with Lemlem and Liya Kebede on this exciting collaboration. Lemlem’s commitment to empowering African artisans and preserving traditional weaving techniques aligns perfectly with our values at PUMA. Together, we have created a collection that celebrates African heritage and craftsmanship, while offering our consumers a unique and stylish range of products.’.
Liya Kebede, Founder and Creative Director of Lemlem, added, ‘This collaboration with PUMA is a dream come true. It is a testament to the power of collaboration and the importance of supporting African artisans. We are excited to share our rich cultural heritage and craftsmanship with a global audience through this collection.’.
The ‘PUMA x LEMLEM’ collection is now available at PUMA stores, Lemlem boutiques, and select online retailers worldwide. Get ready to embrace the vibrant spirit of Africa and make a statement with this exclusive and culturally resonant collaboration..
