**Summer Summary of Footwear Industry Powerhouses**
The summer season is a time for relaxation, vacations, and enjoying the outdoors. It is also a time for businesses to reflect on the past few months and plan for the future. For the footwear industry, summer is a time to assess the latest trends and sales figures, and to make decisions about upcoming collections.
This summer, there were a number of key trends that emerged in the footwear industry. One of the most notable trends was the rise of athleisure footwear. This type of footwear is designed to be both comfortable and stylish, and it can be worn for a variety of activities, from working out to running errands. Another major trend was the popularity of sandals and slides. These types of shoes are perfect for warm weather, and they can be dressed up or down to suit any occasion.
In terms of sales, the footwear industry had a strong summer. According to the NPD Group, footwear sales increased by 4% in the United States during the three months ending in July. This growth was driven by strong demand for athletic shoes and sandals.
Here is a look at some of the key players in the footwear industry and their performance this summer:
* **Nike**
Nike had a strong summer, with sales increasing by 6% in the United States. The company’s success was driven by strong demand for its athletic shoes, particularly its Air Jordan and Air Max lines.
* **Adidas**
Adidas also had a strong summer, with sales increasing by 5% in the United States. The company’s success was driven by strong demand for its athletic shoes, particularly its Ultra Boost and NMD lines.
* **Vans**
Vans had a particularly strong summer, with sales increasing by 10% in the United States. The company’s success was driven by strong demand for its classic sneakers, particularly its Old Skool and Authentic lines.
* **Skechers**
Skechers had a mixed summer, with sales increasing by 2% in the United States. The company’s success was driven by strong demand for its athletic shoes, particularly its Go Walk and D’Lites lines.
* **Crocs**
Crocs had a strong summer, with sales increasing by 7% in the United States. The company’s success was driven by strong demand for its classic clogs, particularly its Classic Clog and LiteRide Clog lines.
Overall, the footwear industry had a strong summer. Consumers were eager to spend money on new shoes, and they were particularly interested in athleisure footwear, sandals, and slides. The key players in the industry all had a successful summer, and they are well-positioned for continued growth in the future..
