Gap Inc. CEO Sonia Syngal is on the frontlines of the brand’s experimentation with new retail concepts, a critical component of the company’s strategy to recapture market share and ultimately drive sustainable growth. During an interview at the National Retail Federation’s Big Show convention in New York last week, Syngal outlined Gap’s three-pronged approach to reinvigorating the business: investing in its core namesake brand, expanding the Athleta brand, and incubating new concepts. .