**PUMA and Lemlem Announce Collaboration**.
Global sportswear giant PUMA has teamed up with Ethiopian fashion brand Lemlem to create a vibrant collection that celebrates African heritage and craftsmanship. The collaboration marks a significant milestone for both brands, as it represents PUMA’s continued commitment to inclusivity and empowerment within the fashion industry..
**The Collection: A Fusion of Sport and Style**.
The PUMA x Lemlem collection seamlessly blends the worlds of sports and style. Inspired by the rich colors and intricate patterns of traditional Ethiopian textiles, the pieces showcase a blend of bold hues and eye-catching prints. The collection includes a range of apparel, footwear, and accessories, catering to both men and women..
Key pieces from the collection include the PUMA x Lemlem Mayze sneakers, featuring a vibrant textile upper adorned with intricate embroidery. The PUMA x Lemlem graphic tee boasts a striking all-over print inspired by Ethiopian tribal designs. The collection also includes stylish tracksuits, hoodies, and shorts, all adorned with the signature Lemlem touch..
**The Partnership: Celebrating African Creativity**.
The collaboration between PUMA and Lemlem is a testament to the growing recognition of African fashion on the global stage. Lemlem, founded by Ethiopian-born designer Liya Kebede, has long been celebrated for its commitment to ethical and sustainable practices, as well as its celebration of African heritage..
Through this partnership, PUMA aims to amplify Lemlem’s message of empowerment and inclusivity. The collection not only celebrates African creativity but also provides a platform for Lemlem to reach a wider audience and showcase the beauty of Ethiopian craftsmanship..
**Inclusivity and Empowerment**.
In line with PUMA’s ongoing commitment to inclusivity, the PUMA x Lemlem collection features a diverse range of models, representing different cultures and body types. This reflects PUMA’s belief that fashion should be accessible and empowering to all..
The collaboration also highlights PUMA’s support for emerging designers and the importance of fostering a more diverse and inclusive fashion industry. By partnering with Lemlem, PUMA demonstrates its commitment to providing a platform for underrepresented voices and empowering those who are shaping the future of fashion..
**Availability**.
The PUMA x Lemlem collection is available globally at PUMA.com, select PUMA stores, and select retailers. The collection ranges in price from $40 to $150..
