**Mitchell & Ness Appoints Nike Exec as New CEO**.
**New York, NY** – January 11, 2023 – Heritage sportswear brand Mitchell & Ness has appointed Chris Dixon as its new CEO, effective February 13, 2023. Dixon joins Mitchell & Ness from Nike, where he held the position of Vice President, Global Footwear, overseeing the design, development, and marketing of footwear across all Nike brands..
As CEO of Mitchell & Ness, Dixon will be responsible for leading the company’s strategic direction, driving growth initiatives, and expanding its global reach. His appointment reflects Mitchell & Ness’s commitment to innovation, brand expansion, and customer engagement..
**About Chris Dixon**.
Chris Dixon brings a wealth of experience and expertise in the sportswear industry to Mitchell & Ness. Prior to his role at Nike, he held leadership positions at Under Armour and Reebok, where he was instrumental in driving product innovation, brand positioning, and global business expansion..
Dixon’s deep understanding of the sportswear market, coupled with his proven track record of success, make him an ideal fit for Mitchell & Ness as the company embarks on its next chapter of growth..
**Mitchell & Ness: A Heritage Sportswear Brand**.
Mitchell & Ness is a leading sportswear brand with a rich history dating back to 1904. The company is renowned for its authentic throwback jerseys, headwear, and apparel, which celebrate the iconic moments and legendary players of professional sports..
Under Dixon’s leadership, Mitchell & Ness aims to solidify its position as a premium sportswear brand while expanding its product offerings and reaching new audiences. The company plans to leverage its strong brand equity and loyal customer base to drive growth across multiple channels, including retail, wholesale, and e-commerce..
**A New Era of Collaboration**.
Dixon’s appointment signals a new era of collaboration and innovation for Mitchell & Ness. The company has partnered with Nike for several successful collaborations in the past, and Dixon’s experience at the sportswear giant is expected to further strengthen this partnership..
Together, Mitchell & Ness and Nike will continue to push the boundaries of sportswear design, bringing fresh and exciting products to the market that celebrate the rich history of sports and the enduring legacy of Mitchell & Ness..
**Statement from Chris Dixon**.
