Palm Angels opens first pop-up in Los Angeles
Palm AngelsMaxfield
The store, thought to last three weeks, declines an interior reminiscent of an art gallery, all dressed in wood panel walls, raw wood and metal furniture, and a waxed concrete floor circled with geometric figures. In the center of the store, a palm tree stands as the “heart of the store” and a double nod to Los Angeles and the Palm Angels brand.
Imagined as an “open box”, the Palm Angeles pop-up aims to renew its collections every week, from an exclusive collection dedicated to Los Angeles and offered in a concrete installation entitled “You are exactly where you need to be”, to the Palm Angeles outerwear collection, to the ski-wear collection, to a unique Moon Boot capsule, and for the first time ever to a one-off jewelry collection of four single pieces crafted by the Londoner jeweler Duffy.
The house also highlights several collaborations, such as the Moncler
“Palm Angels was born as a photography book, featuring black-and-white pictures of the Los Angeles skateboard scene, that I shot in 2011,” explained Ragazzi. “At the time I was inspired to create the book by my passion for photography, as a true art of expression, and that laid-back LA vibe that you could only live and authentically experience in places like Venice beach. I have grown up with those americana imagery, of West and East coasts particularly, that I naturally infused in Palm Angels. Having now the possibility to showcase the brand in LA with a one-of-a-kind store is for me a comeback to where everything started,” added Ragazzi.
Palm Angels now has eleven stores worldwide, including two in the United States in Miami and Las Vegas; five in Asia in Hong Kong, Hainan, Bangkok, Wuhan and Beijing; one in Barcelona; one in Dubai; and two in Italy in Milan and Forte dei Marmi. In early 2023, the brand will open its first Parisian store at 217 rue Saint-Honoré, as FashionNetwork.com reported in July.
In November 2021, Farfetch took a majority stake in Palm Angels via New Guards Group (NGG), the Italian company that seeks to gather together the most interesting labels of the moment, and which was acquired by the UK-based luxury e-commerce giant at the end of 2019. The group acquired a 60% stake in Palm Angeles.
