Aeffe incorporates its lingerie producer Velmar

Aeffe incorporates its lingerie producer Velmar

Translated by

Nicola Mira

AeffeMoschinoAlberta FerrettiLorenzo SerafiniPollini

Velmar notably produces lingerie for Moschino – © PixelFormula

The incorporation is part of “the group’s rationalisation and reorganisation process, aimed at greater efficiency in the management and coordination of the group’s activities through a streamlining of the decision-making hierarchy, and leveraging the group’s synergies, in order to reduce taxation, administrative and operational costs,” said Aeffe.

Velmar was founded in 1983 and is located in San Giovanni in Marignano, near Rimini

Aeffe acquired a 75% stake in Velmar in 2001, and took full control of the company in 2010. Velmar currently focuses on managing Moschino’s beachwear and lingerie collections, as well as holding the license for Chiara Ferragni’s lingerie and swimwear lines.

Last year, as part of its reorganisation effort, Aeffe took complete control of Moschino, buying up the 30% stake still outstanding, for €66.6 million. It also took over the running of the Love Moschino


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