Pure London announces theme, unveils speakers

Pure London announces theme, unveils speakers

The latest edition of UK trade fashion show Pure LondonChange

Pure London

Organiser Hyve Group has chosen the “overarching theme” while revealing “two retail industry legends” as keynote speakers: department store leadership specialists Ed Burstell and Alan O’Neill.
Hyve said of this year’s theme: “In a time when staying the same means you are moving backwards, expecting different results from the same tactics doesn’t make sense. Change for most is uncomfortable, change means risk, but change can also be challenging and in the current climate it is necessary. The editorially-led content programme delivered both onsite at Pure

Meanwhile, those keynote speeches will see Burstell discussing “fashion expansion, growth and bounce back”. Hyve said: “His adept leadership of Liberty
O’Neill, managing director of Kara, has helped SelfridgesFenwickPrimarkHarrods
He said: “This is an exciting time for the live fashion events industry – there is an upbeat mood around returning to the live events and I look forward to speaking to UK fashion retail at Pure London about changes in the retail sector and customer behaviour.”
Visitors to Pure will also discover a new floorplan edit with five destinations: Womenswear, Footwear, Accessories and Pure Jewel with Design Lab across these destination areas “showing the newest and most innovative collections”, and Pure Origin.

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