HanesBrands names new president of global activewear

HanesBrands names new president of global activewear

American apparel company HanesBrands, parent company of HanesChampion

HanesBrands names Vanessa LeFebvre president of global activewear. – HanesBrands

In this role, LeFebvre, who joins the company from Adidas

“I’m thrilled to add Vanessa to our outstanding leadership team as we continue to execute our Full Potential plan,” said Steve Bratspies, CEO of HanesBrands. “Vanessa’s extensive experience, leadership, energy and tenacious desire to win will enable us to build on Champion’s strong momentum and drive long-term global growth.”

LeFebvre was senior vice president, commercial, North America, at Adidas with responsibility for e-commerce, retail stores and wholesale. In particular, she was responsible for delivering significant growth and profit improvement in North America.

Prior to joining Adidas in 2019, LeFebvre served as president of Lord and Taylor. Earlier in her career, she held senior leadership positions and merchandising roles at Stitch Fix

“This is an exciting time to join HanesBrands,” said LeFebvre. “The company has iconic brands and a passionate team. I look forward to helping consumers around the world ‘Be Your Own Champion’ as we take the company’s activewear business to the next level.”

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