And Caroline Rush, CEO of the BFC added: “E-commerce is a major part of the fashion industry, helping to raise the profile of many British designers and brands among a global audience. As the fashion industry increasingly looks to reduce its impact on the environment, eBay’s marketplace model can help drive forward a more circular fashion industry, which is vital for ensuring the future of British fashion.”

As well as supporting the BFC in its work, the patronage will also help eBay as it emphasises its sustainability credentials in engaging with both brands and consumers. It comes after the marketplace launched its Imperfects Hub, “a destination for sought after in-season branded fashion that may not be 100% perfect”. The offer features over 180 brands including North Face, Off White, PumaFilaTimberland

It has also expanded its Brand Outlet end-of-season stock offer and seen the number of secondhand