AlaÃa launches swimwear line with pop-up store

Alaïa launches swimwear line with pop-up store

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Alaïa has expanded into swimwear. Belgian designer Pieter Mulier, creative director of the fashion house, is launching a swimwear line featuring other beachwear pieces that stay true to the brand’s codes established by its founder. The collection has been distributed on the Richemont

An openwork piece from the swimwear collection – Alaïa

Azzedine Alaïa’s first ready-to-wear collections not only featured his iconic metal, zip, or leather pieces but also a swimwear line. Since then, the house has not pursued this segment despite it being a seamless extension to the label known for sculpting the female body. Mulier made no mistake when reviving the brand’s roots with a swimwear line inspired by knitwear and the classic Alaïa silhouette.
“Cut in a jersey that perfectly fits all silhouettes, it is a highly technical swimwear line. Crafted from a single seam, courtesy of the in-house atelier’s expertise,” stated the label in a press release. The made-in-Italy collection consists of one and two-piece swimsuits (between €400 and €590) as well as bathrobes (between €990 and €1,300), terry cloth robes (€1,600), boleros and tube skirts (€590). The line also includes sunglasses and a selection of footwear including clogs, slippers and sandals.
The slightly retro and glamorous, high-waisted panty aesthetic is nonetheless sexy with body-hugging pieces, including sleek one-piece swimsuits. In addition to the timeless black and white, the color palette includes shades of scarlet red, dark green, sky blue and eggplant. 

The launch was accompanied by a film shot by Spanish director Albert Moya in a lush garden at the edge of a turquoise pool with a background featuring the brand’s name appearing in large black letters under the crystal clear water. The music was produced by French-Swedish composer Gustave Rudman, who helped create the Euphoria TV series soundtrack.

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