Blueberry names two new female senior leadership hires

Blueberry names two new female senior leadership hires

Digital fashion brand Blueberry Entertainment announced on Tuesday the appointment of two new hires, including Katherine Manuel as chief operating officer and Emily Eitches as head of business development.

Blueberry names two new female senior leadership hires. – Instagram: @blueberry_meta

The new hires will partner with Mishi McDuff, chief executive and founder, and Ashley Hopkins, chief creative officer, completing Blueberry’s all-female senior leadership team. 

Manuel joins the company from Thomson Reuters, where she was most recently senior vice president, running innovation, and is credited for shifting the company from acquisition to organic-oriented growth. 

She is also an operating partner at a North Carolina-based venture capital fund, and holds a mix of nonprofit and for-profit board positions each with a focus on innovation and entrepreneurship.

“It is a really exciting time for Blueberry Entertainment, and innovation more broadly. Metaverses open up new frontiers for creators in ways that we have yet to experience,” Manuel said, in a news statement. “Working with a business, and a team, committed to building and enabling healthy and prosperous communities in these new spaces is an enormous opportunity for me individually, and for Blueberry in its market leading position.”

Likewise, Eitches has a track record at companies including American ExpressTory Burch

“I am thrilled to have joined such a strong female leadership team and to have the opportunity to help Blueberry define the rapidly changing digital fashion industry,” Eitches said.

McDuff founded Blueberry in 2012, Blueberry has since sold over 20 million digital wearables and amassed a library of more than 10,000 digital SKUs. 

McDuff added: “I’m incredibly excited to welcome both Katherine and Emily as we complete our all-female senior leadership team. Both

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