Patricia TranvouÃz steps down as CEO of Etam

Patricia Tranvouëz steps down as CEO of Etam

Translated by


After having held the position of

Patricia Tranvouëz – groupe Etam

Tranvouëz worked in the cosmetics industry before joining the lingerie brand a little over two years ago. She was part of UnileverLVMHSephora
Just a few months after she started leading Etam, Tranvouëz had to pilot the company through the health crisis. She additionally helped the brand launch a new concept store, brought together the lingerie and ready-to-wear lines, and amplified CSR strategies. 

The company, which has 660 points of sale and recorded a 15% drop in its activity in 2020, has yet to name its former CEO’s replacement. It has also not commented on its 30 Russian stores and whether they will continue operating.

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