Urban Outfitters launches NFT collection with Smiley and André Saraiva
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The limited edition NFTs are part of the Smiley Collectors’ Edition, which are not only collectible works of art, but NFTs that act as “utility tokens” that will unlock prizes and rewards for select NFT ticket holders, to be announced weekly over the course of the next ten weeks.
Smiley enlisted the creative eye of Sarah AndelmanColette
Widely recognised for his cartoonish characters and alter ego Mr. A, which became his signature design and an iconic character in the fashion and art scene across the globe, Saraiva has created a set of signature works of art with his unique take on the iconic Smiley logo, creating a truly limited-edition set of NFT designs.
In addition to the NFT, Urban Outfitters will retail a range of Smiley Collectors’ Editions as homeware and fashion pieces online and in-stores, including collaborations with ChampionCrocsHavaianas
The 500 limited-edition NFTs launched Friday via Urban Outfitters on OMGdrops.com. The drop is equally grouped with a social impact angle and partnership as all Urban Outfitters profits will be going towards ‘Free Movement Skateboarding’, a sponsored NGO partner to The Skateroom.
