WHP Global appoints Bonobos founder to advisory role
WHP Global announced on Friday that Andy Dunn, founder of Bonobos
Dunn co-founded Bonobos in 2007 and served as founding CEO for the digitally native menswear brand’s first ten years of operation. His appointment as brand advisor follows the joint acquisition of Bonobos by WHP Global and fashion apparel retailer, Express
Dunn and WHP Global will be working in partnership with Express CEO Tim Baxter, Bonobos president John Hutchison, and the entire Bonobos team.
“The future of the Bonobos brand is incredibly exciting as we welcome back Andy Dunn and focus on activating the brand’s potential by leveraging the combined platforms of WHP Global and EXPR,” said Yehuda Shmidman, CEO and chairman of WHP Global.
“With Andy Dunn’s extensive expertise and unwavering passion for the brand, we are confident that he will play a vital role in guiding the Bonobos brand through its next phase of growth.”
WHP Global and Express acquired Bonobos in April this year for $75 million from U.S. retail giant, Walmart. Founded 16 years ago, Bonobos is recognized in the menswear category for product fit, customer experience and its innovative retail model. It was acquired by Walmart in 2017.
“Getting back into the mix at Bonobos is a magical, full-circle moment,” said Dunn. “Yehuda, Tim and the teams at WHP Global and Express are wonderful people and will be exceptional brand stewards. In partnership with John and the strong leadership team at Bonobos, we’re going to do great things on behalf of current and future Bonobos customers.”
