Claire’s names new EVP, chief merchandising officer

Claire’s names new EVP, chief merchandising officer


Claire’s names Claudia Lima-Guinehutnew EVP and chief merchandising officer – Claire’s

In this role, Lima-Guinehut will lead the company’s global merchandising, sourcing, and design strategy as well as the brand’s piercing business. 

“Our product takes the ordinary and makes it extraordinary for our consumers every day, and we are thrilled that Claudia is joining the team to help continue our legacy as an inviting place where people can experience the joy of self-expression,” said Ryan Vero, chief executive officer, who Lima-Guinehut will report to. 

Most recently Lima-Guinehut served as senior vice president, global merchandising and strategic partnerships at The Children’s Place

Prior to that, she was director of international merchandising for Destination MaternityZaraRalph Lauren

“I’m excited to join Claire’s to continue the tradition of bringing the brand’s beloved consumers, especially younger generations, global fashion product and piercing serves that continue to excite them and further drive the business,” added Lima-Guinehut.

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