Macy’s partners with Gap on intimates collection
Macy’s has partnered with Gap
The collection merges Macy’s heritage and industry expertise with Gap’s legacy of modern American style via an assortment of exclusive designs and colorways, available from $12.50 to $79.95, in sizes from XS to XL.
In particular, the launch features a sleepwear line offering pajama sets and loungewear. Select pieces feature organic stretch cotton and Gap’s signature soft, breathable, jersey knit fabric, Breathe. Lastly, the underwear collection includes a range of men’s and women’s intimate staples including underwear, bras, boxers, and undershirts in a variety of designs and colors.
“Macy’s is excited to partner with such an iconic brand like Gap,” said Rachel Leinwand, Macy’s VP of merchandising active, basics, outdoor.
“This collection is a great addition to our men’s and women’s basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style.”
Centric Brands will design, produce, and distribute the Gap and GapBody sleepwear and intimates assortment sold at Macy’s through a partnership facilitated by Gap’s licensing agency, IMG.
“We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach,” added Adrienne Gernand, president of B2B and international commerce at Gap Inc.
“This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the US.”
