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Umbro to launch first-ever digital collectibles on Web 3

Umbro to launch first-ever digital collectibles on Web 3 In a timely collaboration, given the men’s football World CupUmbro Equitbl to launch its first-ever digital collectibles via the new Web3 marketplace. Umbro The Web3 experience supports the ‘The Nations’ Collection by Umbro’…

Bershka launches digital holiday collection with DressX

Bershka launches digital holiday collection with DressX Translated by Roberta HERRERA The young fashion brand has presented its first digital-only collection. After joining forces with SmileyBershka The collection is currently available in the Dressx app – Bershka Entitled ‘Digital Going…

Cop.Copine goes into receivership

Cop.Copine goes into receivership Translated by Cassidy STEPHENS Created in the Paris region in 1986 under the name Copain-Copine, before becoming Cop.Copine in 1993, the women’s fashion brand operated by the company Alineo has applied to the Bobigny Commercial Court…

TikTok plans U.S. fulfilment centers

TikTok plans U.S. fulfilment centers Chinese short-video content platform TikTok is reportedly looking to rollout several fulfilment centers across the U.S., according to dozens of job postings on LinkedIn for roles in fulfilment. TikTok According to the job postings, the…

How can brands appeal to Generation Z?

How can brands appeal to Generation Z? By AFP-Relaxnews Social networks have completely changed the game when it comes to advertising. To meet the new expectations of Generation Z, marketers must now adapt their communications strategies. So what are the…