**New York, United States** – Macy’s Inc. reported fourth-quarter earnings on Tuesday that surpassed analysts’ estimates, as the department store chain’s promotional efforts successfully attracted shoppers..
**Key Financial Highlights:**.
* **Net sales:** $5.04 billion, a 1.1% increase from $4.99 billion in the prior-year period..
* **Comparable sales:** Increased 1.2%, marking the fifth consecutive quarter of positive comparable sales growth..
* **Net income:** $413 million, or $1.36 per diluted share, compared to $365 million, or $1.15 per diluted share, in Q4 2023..
* **Adjusted earnings per diluted share:** $1.44, exceeding the consensus estimate of $1.36..
**Driving Factors:**.
Macy’s attributed its strong performance to the following factors:.
* **Effective promotional strategies:** The company’s targeted promotions and personalized offers resonated with customers..
* **Increased store traffic:** Promotions and omnichannel initiatives drove foot traffic to Macy’s stores..
* **Healthy demand for beauty, home goods, and accessories:** These categories experienced strong sales growth during the holiday season..
**Outlook for 2025:**.
For the fiscal year 2025, Macy’s anticipates continued growth and profitability. The company plans to focus on the following strategic priorities:.
* **Enhancing the customer experience:** Investing in omnichannel capabilities, such as buy online, pick up in store (BOPIS), and curbside pickup..
* **Optimizing inventory levels:** Using data and analytics to reduce markdowns and improve merchandise margins..
* **Expanding private label offerings:** Launching new private label brands in key categories to cater to customer demand for value and quality..
**Analyst Commentary:**.
Analysts were generally positive about Macy’s performance and outlook..
