Björn Borg, the Swedish sportswear company, has reported a 6% increase in net sales for the first half of fiscal year 2023 (H1 FY2023), reaching SEK 488.4 million (approximately €44.4 million or $46.9 million). The growth was primarily driven by strong demand in the company’s core markets and the successful launch of new products..
**Key Highlights:**.
* Net sales increased by 6% to SEK 488.4 million, compared to SEK 460.6 million in H1 FY2022..
* Organic growth, excluding acquisitions, contributed 4% to the sales increase..
* Gross margin remained stable at 58.9%..
* Operating profit increased by 12% to SEK 64.7 million..
* Net income improved by 14% to SEK 46.7 million..
**Regional Performance:**.
Björn Borg’s growth was driven by solid performance in its core markets, including Sweden, Norway, Finland, and Denmark. The company also experienced growth in Germany, the United Kingdom, and the Netherlands..
**Product Categories:**.
The increase in sales was largely attributed to strong demand for the company’s core product categories, including underwear, sportswear, swimwear, and accessories. The launch of new products, such as the Björn Borg Hyper Mesh and Seamless collections, also contributed to the growth..
**E-commerce:**.
E-commerce continued to be a significant growth driver for Björn Borg, with online sales increasing by 14%. The company has invested heavily in its e-commerce platform and expanded its online presence in key markets..
**Outlook:**.
Björn Borg remains optimistic about the future and expects continued growth in the coming quarters. The company plans to focus on expanding its product portfolio, strengthening its e-commerce presence, and entering new markets..
**CEO Comments:**.
Henrik Bunge, CEO of Björn Borg, commented on the results: .
